THE PATRON CIRCLE

Some books are built by publishers. This one is being built by people.

Barolo: The Sweet Spot of Time is a large-format, philosophical coffee-table book

335 pages, 260 original photographs, 33 estates — built around a single conviction: that patience is not a strategy; it is a way of life.

The book is 85% written, but much more work remains before it is complete. A small circle of patrons is helping bring it across the line.

Your name belongs there when it arrives.

A paperback book titled 'The Sweet Spot of Time' by Arnt Eriksen is placed on a plain white surface with a blank white background

What a Patron Actually Is

The word patron comes from the Latin pater — father, protector, one who stands behind something and makes it possible.

The patron does not direct. The patron does not own. The patron trusts.

In the Renaissance, patrons made possible the work that outlived everyone — the commissions, the frescoes, the manuscripts copied by candlelight in stone rooms. They understood that some things cannot exist without someone choosing to protect the conditions in which they grow. Time. Silence. Resources. Freedom from compromise.

Being a patron of this book means choosing to be part of that tradition. Your contribution goes directly into the work — the travel to estates, the photography, the printing, the design. It supports the quiet, expensive, unhurried work of making something that will last.

In return, depending on your tier, your name is carried permanently in the first edition. You receive signed copies. You are invited into moments that exist outside the book's commercial lifecycle — a private dinner in London, a gathering in the Langhe among the people who are already its heart.

A patron is a believer — present at the beginning, when the outcome is still being earned.

This book exists outside the normal machinery of publishing — deliberately.

No advance, no committee, no compromise on format, length, or depth. That independence comes at a cost, and that cost is covered by people who believe the work is worth doing before they can hold it in their hands.

In return, patrons receive what no bookshop will ever offer: a signed, numbered first-edition copy, a permanent place in the acknowledgements, and the knowledge that without them, this particular book — made this particular way — would not exist.

The first edition retails at $125*. Patron copies are signed, numbered, and not available through any other channel.

*expected initial RRP

Why patrons

THE PATRON TIERS

‘Nebbia’ Patron

'Nebbia' Patron
£330.00

Limited to 33

For anyone who believes the work matters before it is finished.

You receive:

  • 1 signed, numbered first-edition copy

  • Your name in the acknowledgements of the first edition — permanently, and not replicated in future printings

Simple. Dignified. Permanent.

‘Foundational’ Patron

Foundational Patron
£960.00

Limited to 22

For those who like to be early, quietly. You make the work possible and are present — by name — in the colophon of the first edition.

You receive:

  • 5 signed, numbered first-edition copies

  • Your name in the colophon of the first edition

  • The first 6 Foundational Patrons also receive two Italesse T-75 Barolo glasses — the glass designed specifically for Nebbiolo

‘Sweet Spot’ Patron

'Sweet Spot' Patron
£2,200.00

Limited to 11

The name comes from the book. The sweet spot of time is that brief window — after the tannins have softened, before the fruit begins to fade — when Barolo reveals everything it has been quietly becoming.

This tier is for those who want to be present when it opens.

You receive:

  • 10 signed, numbered first-edition copies

  • Your name in the acknowledgements of the first edition

  • An invitation to two private dinners — one an intimate introduction to a featured estate and its vignaiolo, one the official book launch dinner. Both include a fireside conversation and a vertical tasting from the estate's cellar. Venue and estate details are shared with confirmed patrons only.

The dinners are not a product. They are a gathering of people who helped bring something into existence.


Consideration

A note on the circle itself.

The patrons of this book are not a list. They are a room.

A room of collectors, winemakers, craftspeople, and quiet enthusiasts — people who found this project before it was finished and decided it mattered. Some are in London. Some are in Oslo, in Asia, and in the US. Some are in the Langhe.

What they share is a sensibility. A belief that some things should be slow. That craft outlasts convenience. That a book made this way — without compromise, without a committee — is worth protecting.

When you become a patron, you are introduced, personally, to the others. That introduction is not a newsletter. It is a name and a reason to reach out.

…the network is the return.

How to become a patron

Choose your Patron Tier. Payment is handled securely through Stripe. Once confirmed, you will receive a personal note from me and, where relevant, details of dinners, estates, and dates.

There are no invoices. No committees. Just a direct relationship between the work and the people who made it possible.

Thank you!

Questions: barolo@arnteriksen.com

A group of eight people with solar panels on their roof, standing in front of a house, smiling and giving thumbs up.
Row of wine barrels in a dimly lit cellar with brick wall on the left and tiled floor.
A man with a beard and short dark hair sitting at a desk, writing in a notebook with a pen under a focused desk lamp, in a dark environment.

What Belonging Means

When I stood in the Borgogno cellars in 2017, tasting wine from a barrel already more than a century old, the guide poured the 1981 vintage and told me to wait. Pazienza, he said. We let it breathe for ninety minutes before we touched it. What opened was extraordinary — time made liquid. Soil. Memory. The accumulated care of people I would never meet.

That bottle did not belong to me.

But I belonged to it. To what it represented.
To the value system encoded in its making.

That is what belonging means here. To be named in this book is to declare — quietly, permanently, in the physical object itself — that you hold these values. That you understand pazienza. That you believe legacy outlives accessibility. That craft is worth protecting. That some things must be slow, or they cannot be themselves at all.

The Patron Circle is not a list of donors. It is a record of the people who were present before the fog lifted — who believed in what was hidden before it was revealed. When this book sits on a shelf fifty years from now, those names will still be there. Still part of the making.

Still inside the sweet spot of time.


A long love letter to the region — the people, place, passion, and pleasures of Langhe.

— Daniel P

Your questions,
answered

THE PATRON TIERS

‘Nebbia’ Patron

'Nebbia' Patron
£330.00

Limited to 33

For anyone who believes the work matters before it is finished.

You receive:

  • 1 signed, numbered first-edition copy

  • Your name in the acknowledgements of the first edition — permanently, and not replicated in future printings

Simple. Dignified. Permanent.

‘Foundational’ Patron

Foundational Patron
£960.00

Limited to 22

For those who like to be early, quietly. You make the work possible and are present — by name — in the colophon of the first edition.

You receive:

  • 5 signed, numbered first-edition copies

  • Your name in the colophon of the first edition

  • The first 6 Foundational Patrons also receive two Italesse T-75 Barolo glasses — the glass designed specifically for Nebbiolo

‘Sweet Spot’ Patron

'Sweet Spot' Patron
£2,200.00

Limited to 11

The name comes from the book. The sweet spot of time is that brief window — after the tannins have softened, before the fruit begins to fade — when Barolo reveals everything it has been quietly becoming.

This tier is for those who want to be present when it opens.

You receive:

  • 10 signed, numbered first-edition copies

  • Your name in the acknowledgements of the first edition

  • An invitation to two private dinners — one an intimate introduction to a featured estate and its vignaiolo, one the official book launch dinner. Both include a fireside conversation and a vertical tasting from the estate's cellar. Venue and estate details are shared with confirmed patrons only.

The dinners are not a product. They are a gathering of people who helped bring something into existence.