ABOUT THE BOOK

Sign indicating the entrance to Barolo, a village in the Valtellina region, with surrounding green vineyards and hillside landscape in the background.
A hardcover book with a cork-textured cover, black text, and the title 'the steel spot of time' by Arnt Eriksen, with additional smaller text and publisher logo at the bottom.

Everything you want to know before you decide


THE BOOK

Barolo: The Sweet Spot of Time is a premium large-format hardcover coffee-table book.

Format, 11" × 13" (280 × 330 mm). 335 pages.

Hand-stitched binding, matt high-quality paper

260+ original photographs shot exclusively for this book.

Landscape view of distant mountains with a cloudy sky, foreground includes a dark wooden fence and a few silhouetted plants or stalks.

THE OBJECT

It is not a wine guide. It is not a reference book. It is a portrait of a place, told through the people who have given their lives to it.

Rizzoli. Publication 2027. English and Italian editions published simultaneously.

The first edition retails at $125. Patron copies are signed, numbered, and not available through retail.

The Patron Circle is small by design. There are no open calls, no algorithms, and no marketing campaigns behind this page.

You are here because someone thought you belonged here, or because something brought you this far on your own.

Either way, the door is open. I welcome your support

Ready to be a patron?

Return to the Patron Circle

What the book is

Three custodians keep Barolo alive. The vignaiolo tends the vine across decades, answering to weather he cannot control and markets he refuses to chase. The nonna holds the kitchen as a form of memory — her recipes unchanged not from stubbornness but from understanding. The trifolau moves through the forest before dawn with a dog whose silence teaches more than most meetings.

None of them are in a hurry. None of them can afford to be.

Barolo: The Sweet Spot of Time follows all three across four movements — Time, Place, Hand, and Legacy — through 33 estates and the communes that shaped them. It is built on years of access, hundreds of hours of conversation, and a single conviction: that patience is not a strategy. It is a way of life.

The book profiles 22 estates in full portrait and 11 in supporting depth. Every photograph was taken by the author. Every word was written by the author. Nothing was outsourced, aggregated, or assembled from existing sources.

The structure

What began with a single bottle of Barolo in a small Norwegian wine shop has become something that resists easy description.

Not a wine book. Not a travel book. A long act of attention — paid slowly, over years, to the people who understand that the best things cannot be rushed.

THE AUTHOR

Man taking a photograph in a vineyard at sunset, wearing a green jacket and carrying a shoulder bag.

Arnt Eriksen

Arnt Eriksen is a Norwegian-born brand strategist, photographer, and creative director with Italian ancestry traceable to 1432 — a Venetian shipwreck that carried sailors north to Lofoten, where two stayed and one became his ancestor.

He has spent 30 years translating complexity into emotion, working with Google, Meta, PayPal, American Express, and many others. His journey with Barolo began in 2011 with a bottle chosen for its label — Borgogno, restrained and confident, suggesting history without announcing it. By 2017, standing in the ancient cellars of a Barolo estate in front of a 120-year-old chestnut barrel still in active use, something clarified.

Barolo was not a wine. It was a way of seeing.

That realisation became this book.

Author, Photographer, Storyteller
A cozy wine cellar with wooden shelves full of wine bottles, warm lighting, and a table with a glass of red wine, a decanter, a book titled 'The Sweet Spot of Time,' and wine corks.

The book has been an idea that grew slowly over the past years, and developed independently over the past months, with direct access to estates, families, and cellars across the Barolo communes. It carries institutional support from UNESCO, Slow Food/Slow Wine Italy, the Consorzio di Barolo, and regional tourism organisations.

Cultural and hospitality partnerships are in place with design hotels, exclusive wine clubs, private membership clubs, and galleries internationally.

The book is designed for a 10-year backlist life and intended for adoption by wine clubs, museum stores, five-star hotels, and cultural institutions globally.

Rizzoli New York is our publishing house, and the book will be distributed worldwide by Penguin Random House in 2027.

work in progress

The project's standing

Your Questions, Answered

The Patron Circle is small by design. There are no open calls, no algorithms, and no marketing campaigns behind this page.

You are here because someone thought you belonged here, or because something brought you this far on your own.

Either way, the door is open. I welcome your support

Ready to be a patron?

Return to the Patron Circle