ABOUT THE BOOK

Everything you want to know before you decide

THE BOOK

Barolo: The Sweet Spot of Time — is a premium large-format hardcover coffee-table book.

Format, 11" × 13" (280 × 330 mm). 335 pages.

Hand-stitched binding, matt high-quality paper,
260+ original photographs shot exclusively for this book.

THE OBJECT

It is not a wine guide. It is not a reference book. It is a portrait of a place, told through the people who have given their lives to it.

Publication: March 2027. English and Italian editions published simultaneously.

The first edition retails at £150. Patron copies are signed, numbered, and not available through retail.

The Patron Circle is small by design. There are no open calls, no algorithms, and no marketing campaigns behind this page.

You are here because someone thought you belonged here, or because something brought you this far on your own.

Either way, the door is open. I welcome your support

Ready to be a patron?

Return to the Patron Circle

What the book is

Three custodians keep Barolo alive. The vignaiolo tends the vine across decades, answering to weather he cannot control and markets he refuses to chase. The nonna holds the kitchen as a form of memory — her recipes unchanged not from stubbornness but from understanding. The trifolau moves through the forest before dawn with a dog whose silence teaches more than most meetings.

None of them are in a hurry. None of them can afford to be.

Barolo: The Sweet Spot of Time follows all three across four movements — Time, Place, Hand, and Legacy — through 33 estates and the communes that shaped them. It is built on years of access, hundreds of hours of conversation, and a single conviction: that patience is not a strategy. It is a way of life.

The book profiles 22 estates in full portrait and 11 in supporting depth. Every photograph was taken by the author. Every word was written by the author. Nothing was outsourced, aggregated, or assembled from existing sources.

The structure

Prologue: The Fog That Reveals

Part I: Time as Foundation

Part II: Time as Transformation (The Winemakers)

Part III: Time as Memory (The Nonnas)

Part IV: Time as Mystery (The Trifolau)

Part V: The Convergence: Where Time Becomes Taste

Epilogue: Returning to the Fog

What began with a single bottle of Barolo in a small Norwegian wine shop has become something that resists easy description.

Not a wine book. Not a travel book. A long act of attention — paid slowly, over years, to the people who understand that the best things cannot be rushed.

THE AUTHOR

Arnt Eriksen

Author, Photographer, Storyteller

Arnt Eriksen is a Norwegian-born brand strategist, photographer, and creative director with Italian ancestry traceable to 1432 — a Venetian shipwreck that carried sailors north to Lofoten, where two stayed and one became his ancestor.

He has spent 30 years translating complexity into emotion, working with Google, Meta, PayPal, American Express, and many others. His journey with Barolo began in 2011 with a bottle chosen for its label — Borgogno, restrained and confident, suggesting history without announcing it. By 2017, standing in the ancient cellars of a Barolo estate in front of a 120-year-old chestnut barrel still in active use, something clarified.

Barolo was not a wine. It was a way of seeing.

That realisation became this book.

work in progress

The project's standing

The book has been an idea that grew slowly over the past years, and developed independently over the past months, with direct access to estates, families, and cellars across the Barolo communes. It carries institutional support from UNESCO, Slow Food/Slow Wine Italy, the Consorzio di Barolo, and regional tourism organisations.

Cultural and hospitality partnerships are in place with design hotels, exclusive wine clubs, private membership clubs, and galleries internationally.

The book is designed for a 10-year backlist life and intended for adoption by wine clubs, museum stores, five-star hotels, and cultural institutions globally.

A publisher relationship is in active discussion.
The book will be published in March 2027.

Your Questions, Answered

Patron copies are delivered 2 weeks prior to publication — March 2027.
You will be notified directly as the date approaches, and your copy will be dispatched before general retail availability.
Each patron copy is hand-signed by the author and carries a unique edition number. The numbering is sequential and reflects the order in which patrons confirmed. Lower numbers go to earlier patrons.
No. Patron acknowledgements appear only in the first edition. They will not be replicated in any subsequent printing. That is deliberate — and it is part of what makes the acknowledgement mean something.
Yes. Contact barolo@arnteriksen.com with the recipient's name and any personal note you would like included. Once you’ve committed to the Patron tier you’d like to give.
The acknowledgement, certificate, and correspondence will be issued in their name.
No. This is a direct patronage of an independent creative work, not a charitable donation.
You are supporting the making of a book, and in return you receive something of lasting value.
Publishing timelines shift. If the date moves, every patron will be notified immediately and directly.
Your contribution funds the work itself — it is not contingent on a fixed delivery date.
Write to barolo@arnteriksen.com.
You will receive a personal reply.