THE BOOK & YOUR ROLE
For over a decade, I have walked the Barolo hills as someone who belongs here. My DNA traces back to 14th-century Italian fishermen.
Part of me is Norwegian. Part of me is Italian. My heart is Barolo. This book is my gift to the place that gave me clarity.
ABOUT THE BOOK
Everything you want to know
'* all images are for illustration purposes. Not the actual book design as it is currently being created.
THE BOOKBarolo: The Sweet Spot of Time is a premium large-format hardcover coffee-table book.
Format, 11" × 13" (280 × 330 mm). 335 pages.
Hand-stitched binding, matt high-quality paper
260+ original photographs shot exclusively for this book.
WHAT WE'RE ASKING Seasonal access.
A few hours per visit.
We are not asking for theatre.
We are asking for authentic connections:
How you work vineyards across seasons
The decisions that define your philosophy
Family stories embedded in your soil
The ritual of making wine with patience as your north star
THE OBJECT
It is not a wine guide. It is not a reference book. It is a portrait of a place, told through the people who have given their lives to it.
This book is a meditation on what happens when pazienza becomes culture, and culture becomes taste.
Publication by Rizzoli in 2027.
English and Italian editions.
The first edition retails at €125
WHAT YOU RECEIVE
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100–200 high-resolution images (yours to use freely, perpetually).
Value: €5,000 — included at no cost. -
Your vineyard, story, and philosophy captured by a storyteller who spent 30 years translating complexity into clarity.
Your place in a book that endures. Shared globally with a first print run of 10.000 copies.
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Distributed through premium outlets, collectors, and speciality retailers across the UK, North America, Europe, and Asia. Rizzoli-calibre production.
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You retain full rights to photography and narrative. Use images and stories freely for marketing, tourism, hospitality, and legacy purposes.
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All photography, production, and feature placement costs are our investment.
You pay nothing.
Time is the real luxury. Everything else can be borrowed except patience.
Craft outweighs hype. The quiet hands that make more than they market.
Legacy outlives accessibility. Not because it excludes, but because it endures.
THE VALUES
What the book is
Three custodians keep Barolo alive. The vignaiolo tends the vine across decades, answering to weather he cannot control and markets he refuses to chase. The Nonna holds the kitchen as a form of memory — her recipes unchanged, not from stubbornness but from understanding. The trifolau moves through the forest before dawn with a dog whose silence teaches more than most meetings.
None of them is in a hurry. None of them can afford to be.
Barolo: The Sweet Spot of Time follows all three across four movements — Time, Place, Hand, and Legacy — through 33 estates and the communes that shaped them. It is built on years of access, hundreds of hours of conversation, and a single conviction:
That patience is not a strategy. It is a way of life.
Every photograph is captured, and every word is written by the author. Nothing is outsourced, aggregated, or assembled from existing sources.
The structure
Prologue: The Fog That Reveals
Part I: Time as Foundation
Part II: Time as Transformation (The Winemakers)
Part III: Time as Memory (The Nonnas)
Part IV: Time as Mystery (The Trifolau)
Part V: The Convergence: Where Time Becomes Taste
Epilogue: Returning to the Fog
What began with a single bottle of Barolo in a small Norwegian wine shop has become something that resists easy description.
Not a wine book. Not a travel book. A long act of attention — paid slowly, over years, to the people who understand that the best things cannot be rushed.
In an age when wine is sold through noise, this book offers proof of substance. A beautifully documented story of your vineyard, family, and philosophy—preserved for decades.
Not for Instagram. For legacy. Your grandchildren will read this. Collectors across the world will know your name, your values, and your approach before they taste your wine.
WHY THIS MATTERS
THE AUTHOR
Arnt Eriksen
Arnt Eriksen is a Norwegian-born brand strategist, photographer, and creative director with Italian ancestry traceable to 1432 — a Venetian shipwreck that carried sailors north to Lofoten, where two stayed and one became his ancestor.
He has spent 30 years translating complexity into emotion, working with Google, Meta, PayPal, American Express, and many others. His journey with Barolo began in 2011 with a bottle chosen for its label — Borgogno, restrained and confident, suggesting history without announcing it. By 2017, standing in the ancient cellars of a Barolo estate in front of a 120-year-old chestnut barrel still in active use, something clarified.
Barolo was not a wine. It was a way of seeing.
That realisation became this book.
Author, Photographer, Storyteller
The book has been an idea that grew slowly over the past year, and developed independently over the past months, with direct access to estates, families, and cellars across the Barolo communes. It carries institutional support from UNESCO, Slow Wine Italy, the Consorzio di Barolo, the Ordine dei Cavalieri del Tartufo e dei Vini di Alba and regional tourism organisations.
Cultural and hospitality partnerships are in place with design hotels, exclusive wine clubs, private membership clubs, and galleries internationally.
The book is designed for a 10-year backlist life and intended for adoption by wine clubs, museum stores, five-star hotels, and cultural institutions globally.
Rizzoli is my chosen publishing house.
The book will be published in 2027.
Full body of work in progress
The project's standing
